Search Engine Optimization (SEO)

So what is information architecture and why should you care about it? In simple terms, it’s the way you organize the information on your web site. The decisions you make when deciding how your users will navigation your site have far-reaching effects, including SEO, usability, and conversion rate. I’ve written a lengthy introduction to information [...]

One of my favorite topics in web site design is information architecture. That’s a fancy term that basically corresponds to how you organize the content and navigation for your site. In other words, the method by which you put your content into groups or categories, and thereby build the site’s navigation structure. It’s a question [...]

So what are canonical URLs? Due to a number of factors, it’s possible to display the exact same page on some sitse with a bunch of different URLs – this situation causes its own host of problems that search engines have to deal with. They attempt to solve it by figuring out what the canonical, [...]

The Six Pillars of an E-Commerce Site Much of this can be applied to any type of site, but my focus will be specific to E-Commerce web sites. I’ve never put these concepts down on paper before, so I will likely be making changes over time as I refine my ideas. I believe this list [...]

Introduction This article is written for a web-savvy user who is interested in optimizing their Netsuite hosted E-Commerce site for better placement in search engines’ natural search engine results pages (SERPs). It assumes a good deal of knowledge about Internet basics, but anyone actively involved on the technical side of a Netsuite store should be [...]