An Introduction to NetSuite’s Reference Checkout & My Account Bundles

A Huge Improvement for Site Builder Websites

In 2007 or so, NetSuite released a new feature for all of its customers called SuiteBundles (now called SuiteApps or SuiteApp Bundles). It doesn’t get discussed much outside of the NetSuite User Group, and many of the NetSuite users I talk to on a regular basis aren’t aware that they exist. The bundles can be created by anyone, and shared with another NetSuite account or publicly. The functionality allows you to create a package that includes a set of NetSuite customizations that all work together. You can include things like scripts, custom records, workflows, custom fields, searches, reports, etc… Sophisticated functionality can be installed quickly in a new account, which can be a great time saver.

Since the SuiteBundle functionality is built to distribute add-ons to NetSuite accounts, it’s no surprise that NetSuite uses it themselves. One of the most popular is the ‘Advanced Promotions Bundle’, which allows you to have more flexibility in how you create and apply promotion codes. In my opinion, the Reference Checkout and Reference My Account bundles are the best SuiteBundles available. If you have a Site Builder website and haven’t heard of these reference bundles yet, I think you’ll be pleasantly surprised.

A Modern, Flexible Solution for Online Checkout

Over the years, there have been a number of complaints and requests to add functionality to the Site Builder cart, checkout and my account areas. NetSuite has developed these reference bundles as their answer to these inquiries. Once configured, these bundles will replace the default functionality for the shopping cart, checkout, and my account areas with improved versions. SuiteCommerce advanced sites must use these bundles, while it’s optional for Site Builder. Here is a quick overview:

Features & Pros

• The content is fully responsive (moble-friendly) out-of-the-box.
• It’s FREE to install
• A very good default user experience, most of the websites I have implemented it for have only needed minor changes.
• Comes with a 3 step or one page checkout option, and is easy to toggle back and forth.
• Support for Google analytics is built-in.
• The reference bundles can be installed quickly by an expert.
• Content is loaded using AJAX, avoiding reloading the page and improving performance.
• The content and functionality is broken out into many different files, making it easy to update if you know which file to change.
• The best, most significant update to site builder in 10 years.
• Can be used as part of a solution to make an entire site builder website responsive / mobile-friendly.

Cons

• There is a high learning curve, as it is a complex web application.
• Each bundle needs to be customized to work with the site’s needs and analtyics.
• Requires knowledge and understanding of quite a few open source JavaScript libraries.
• Adding third-party analytics is much more complicated than in site builder.
• Can conflict with the (drop-down) mega menus in the header.
• All of the data we need to access for customizations are stored in JavaScript objects, which are not documented.
• Doesn’t make much use of existing NetSuite skills or knowledge.

Side by Side Screenshots

• Shopping Cart - Site Builder

  https://www.fourthwc.com/wp-content/uploads/2016/04/cart-sb-650x450.png
  

• Shopping Cart - Reference Checkout

  https://www.fourthwc.com/wp-content/uploads/2016/04/cart-ref-650x450.png
  

• Shipping Address Page - Site Builder

  https://www.fourthwc.com/wp-content/uploads/2016/04/shipping-sb-650x439.png
  

• Shipping Address Page - Reference Checkout

  https://www.fourthwc.com/wp-content/uploads/2016/04/shipping-ref-650x450.png
  

• Review & Submit Page - Site Builder

  https://www.fourthwc.com/wp-content/uploads/2016/04/review-sb-650x450.png
  

• Review & Submit Page - Reference Checkout

  https://www.fourthwc.com/wp-content/uploads/2016/04/review-ref-650x450.png
  

• Order Confirmation - Site Builder

  https://www.fourthwc.com/wp-content/uploads/2016/04/thanks-sb-650x450.png
  

• Order Confirmation - Reference Checkout

  https://www.fourthwc.com/wp-content/uploads/2016/04/thanks-ref-650x450.png
  

• Site Builder My Account

  https://www.fourthwc.com/wp-content/uploads/2016/04/myacct-sb-650x450.png
  

• Reference My Account

  https://www.fourthwc.com/wp-content/uploads/2016/04/myacct-ref-650x450.png
  

The Dream – a Mobile Freindly Site Builder Site

If you haven’t heard about Mobilegeddon, it’s an algorithm update released by Google about a year ago. Basically, Google tests each website using an automated tool to determine if it is mobile friendly or not, and uses the results of that test to either boost or penalize sites on mobile search results pages. By making your site responsive, you stand to improve both your organic traffic from mobile devices and the conversion rates for the same.

Before these bundles came along, it was very difficult to make a Site Builder website mobile friendly. These bundles go a long way towards making it easier, however there are still a number of complexities and gotchas within the site builder template system to deal with. We have converted a few site builder sites to fully responsive versions, and have found workarounds for all of these issues.

Conclusion

You can test out the new bundles on our test drive site: https://tdr.fourthwc.net. It’s a fake company, so feel free to play around.

If you have an existing site builder website, this is probably the one thing you can do that will improve your conversion rates (especially mobile) the most. Learning and customizing these bundles are not for the faint of heart, I wouldn’t recommend trying to customize them to anyone unless you have excellent JavaScript skills and are willing to learn a half dozen JavaScript libraries. We have invested the time to learn these complex bundles, and can make them work for you. Let’s talk.

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David Norris

Owner at Fourth Wave Consulting

I have been working with computers and web sites for 20+ years, and have enjoyed mastering many areas of technology. I have been building websites for about 15 years, and working with NetSuite for more than 10. I have worked with dozens of small and medium-sized companies in that time, helping them to understand and leverage the latest tools to grow their business. My business is all about helping you to maximize your business, and I prefer to establish long-term relationships with clients who are dedicated to embracing smart ways to optimize and expand their business.

Latest posts by David Norris (see all)

• NetSuite Announces Plans to End Promotion Functionality for Site Builder - January 16, 2020
• Most NetSuite Websites Are No Longer Tracking Safari Conversions for Adwords - November 20, 2017
• Make Your NetSuite Site Builder Site Secure – HTTPS Throughout - May 28, 2017
• An Introduction to Automating XML Sitemaps for NetSuite Companies - November 13, 2016
• An Introduction to NetSuite’s Reference Checkout & My Account Bundles - April 18, 2016